Indhran Indhraseghar is a marketing consultant that leverages the power of StorySelling to help brands gain visibility, generate leads and grow exponentially. He is based in Malaysia but works with clients across the region including Australia.

He is a strong advocate of online marketing and communication. So given lockdowns, he sees online branding moving to the next level

I incorporated his comments in my most recent book which is available on amazon at - https://www.amazon.com/author/derrenjoseph

But if you connect with me on LinkedIn and I will give you a link to download the ebook for free - http://uk.linkedin.com/pub/derren-joseph-ea/2/533/34

In terms of my background, my name is Derren Joseph and I am a part of a finance practice that works with entrepreneurs and expats doing business internationally. I am frequently asked for opinions that extend beyond taxation. It is not unusual for me to spend time with my clients and colleagues discussing socioeconomic trends and their impact on specific geographies and industries.

The present pandemic is perhaps the single most important event of our lives. It will shape our world in unimaginable ways. I wrote a book in the hope that it may help entrepreneurs like you and my clients. Entrepreneurs who operate internationally and must now pivot and retool themselves and their teams for what is to come.

Of course, I must admit my more selfish motives. I too need to pivot and to adapt to the unfolding revolution. A revolution in the way we do business internationally. I wrote this book to improve my own chances of survival.

I decided to approach this in a more formal way than I normally would. Like many, I have read extensively, and I have tried to acknowledge this by naming those responsible for ideas that are not my own. What I have also done is spoken to people.

I have spoken to around 150 people in my network. Some are well known but most are not. What they all have in common is that they have done business across borders and in many cases, across several countries. They have also done so with some degree of success. I have captured a few of the interviews as videos such as the one you are watching but most spoke with me privately and I must therefore respect their privacy.

So where are we now? We are bruised, battered and scared. Scared of what awaits us.

It is my hope that this book helps you as it has helped me. My message? It’s simple. You must diversify your lifestyle.

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